The growth of digital printing technology has brought technical advancements, more options, and exciting new features to today's commercial printing. Gulf Business Printing has high quality digital printing that rivals that of conventional offset printing.

The clear advantage of digital printing over conventional printing is the flexibility to provide shorter print runs which in turn result in lower costs for you, the customer. Another advantage that isn't as widely talked about is the ability to target many different customer types with variable imaging.

This is an extremely useful tool for customers looking to market to a wide customer base but still want to keep the message unique to each customer type. One think is for certain; Digital Printing has carved out a permanent home in the printing industry and it is here to stay.

Some of the benefits of digital printing over offset include…

• Shorter turnaround - Today most of our jobs submitted digitally go directly from the internet to the press and don't have any human contact until bindery or cutting is involved. Because of this turn-around times are greatly reduced.
• Consistent Color - By using toner based inks there is no manual manipulation of water and ink like that in traditional printing. The result is more consistent color with more accurate counts resulting in less waste.
• Low volume printing - While it may seem that the per piece price is more expensive, digital printing does not have the set-up costs associated with traditional commercial printing therefore giving you the flexibility of shorter runs for less money.
• Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relationship development and advertising.

While digital printing has many advantages is over traditional printing there are still many instances where it makes sense for you to use traditional printing. To find out if Digital Printing is the right solution for your company please contact us today and we can help you might the right decision.

Cross media marketing is marketing to customers using multiple vehicles like radio, television, direct mail, email and the internet. The concept is to market to the masses then build systems to learn more about the customer and segment those customers into smaller groups. Once the groups are defined we send highly targeted media and keep the conversation going using a variety of platforms like email, web and print.

The main purpose is to communicate with them on a more intelligent level by keeping the conversation going and learning more about each customer on a 1:1 basis. As a result of this cross media marketing many businesses see double digit growth.

There are two main areas that will greatly affect the results of the campaign.

1. The creative concept must generate interest - You can have a well thought out plan in place but if you don't have a highly creative strategy your plan will produce disappointing results.
2. Data is King - Starting with great data is not always an option but gathering data along the way is essential. We work with companies to build data and make sure your campaign gets
3. Measure, Measure, Measure - Often times you will learn what worked well and areas where you could have improved the campaign or what we call the Ah-hah moment. If you don't have away to track all the different media types effectively it will be difficult if not impossible to see valuable insight for your campaign.